In a significant development for Australian sports, Qantas has renewed and expanded its partnership with Cricket Australia, reinforcing its long-standing support by signing a new three-year agreement. This partnership not only continues Qantas' role as the Official Airline Partner but also elevates its commitment as the Overseas Tour Partner for both the Australian men's and women's cricket teams.
The announcement was marked by the presence of star cricketers Alyssa Healy, Nathan Lyon, Georgia Voll, and Sam Konstas, who were on hand to celebrate the strengthened alliance. This expanded partnership is a testament to Qantas' commitment to supporting both genders in the sport, especially following the growing popularity and success of women's cricket in Australia.
Starting July 1, 2025, the Qantas brand will be prominently featured on all the women's team apparel, including shirts and training gear for overseas matches, aligning with the existing endorsement on the men's team gear.
Cricket Australia unveiled its 2025-26 international schedule alongside the partnership announcement, highlighting matches across 11 Australian cities, all of which are popular Qantas destinations. These locations include every state and territory capital and tourist-favored spots such as the Gold Coast, Cairns, and Mackay.
Ed Sanders, Cricket Australia's Chief Commercial Officer, expressed his enthusiasm about the continuing partnership, emphasizing the pivotal role of Qantas in facilitating travel for teams, staff, and cricket fans across both domestic and international venues. He highlighted the integral support provided by Qantas in connecting fans with the sport they love and enabling the national teams to compete globally.
Catriona Larritt, Qantas Chief Customer and Digital Officer, also shared her excitement about supporting the beloved national sport, underscoring the honor of assisting the national teams and connecting fans with cricket through Qantas' premium services.
As this partnership gears up to take Australian cricket to new heights, both organizations look forward to a continued successful collaboration, ensuring that Australia's cricket teams are supported as they bring their best game to the world stage.
